Totems

The People of the Horse. The People of the Hound. The People of the Crane.
Sounds good, even without historical foundation…

By the way, I designed "Totems" long before I was aware of the Breton group "Tri Yann"'s logo.

Not that they were the first: such a construction of three faces in profile is not uncommon in Celtic art.
The number of three also meant birth-life-death for the Celts, and past-present-future, beginning-middle-ending, air-earth-water.
And in the Irish and Welsh triads almost everything of importance was arranged in threes. The Mother Goddess is often depicted as a trinity, and the War Goddess Morrigan also has three aspects: the nice ladies Danu, Badb and Macha. (Danu is the mother of the Tuatha de Danann, the Tribe of the Gods. Badb - don't ask me how to pronounce her name - lusts after men. She is often seen when washing cloths and weapons of warriors who are bound to die. Macha likes to dominate her lovers by cunning, and if that doesn't work by brutal force. She feeds upon fresh heads of fallen enemies.)